The colour of calm and reflection
Pantone is a company all about colour. In fact you could even say they are colour. Back in 1963, Pantone created the PANTONE MATCHING SYSTEM ® which meant that no matter where you were in the world, the colour you selected was the same there as it was at home. Their “colour language” is used through many different industries worldwide including apparel, interior design and textiles, therefore giving the ability to have a consistent colour experience.
Each year Pantone pick a “colour of the year,” with 2020’s being Classic Blue. They say that this is a “timeless and enduring blue hue… elegant in its simplicity.”
Psychology of colour
Colour can have various effects on people and their perception. Studies have shown that not only do colours mean different things and inspire different moods in people, but they also play a huge part in the food industry.
For example, many restaurants use red branding, tables, decor and/or plates as it is thought to increase your appetite. Red also promotes excitement and energy. Think about companies such as Coca-Cola, McDonalds, KFC and Heinz. You may have heard the opposite said of blue – allegedly if you eat from a blue plate it can aid dieting due to suppressing appetite.
Colour also changes the way we taste food, and a drink that has food colouring added can make people taste something completely different – in a 1980 study participants were given cherry-flavoured drink that was coloured orange. Surprisingly, they reported tasting orange.
Blue is considered a colour of calm, and is also associated with trust and stability. Many companies use blue to convey this very message – Samsung, Dell, Ford, HP to name but a few. Light blue is said to be linked to creativity, whilst sky blue is thought to be the most relaxing colour. Dark blue is often linked to intelligence.
According to the Pantone website:
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, [it] re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
Reading the above, it seems blue is a beneficial colour for your home to create a restful space to recharge and relax. If you’re looking for some beautiful blue, you can view and order samples of our blue fabrics here – just filter by colour.
How do they choose?
The Pantone colour of the year is not a decision made on a whim. According to a report on CNN, the choosing of the colour takes into account a whole array of seemingly unrelated things:
Color influences can come from art, upcoming media, movies, lifestyles, socioeconomic and political conditions, travel destinations, new technology — really anything.
The name of the colour makes a big difference to the feel of it too. Laurie Pressman, vice president of the Pantone Color Institute explains:
If you have a color called Brown Dirt, versus Chocolate Fudge, it takes on two completely different meanings… The name really has to resonate with the message that we want to get across.
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